We Believe Product Reviews Matter We believe this so much that we are building our business and our website around it.  For years we have been active product review seekers…IE we rarely buy anything other than groceries without searching for product reviews from more than one source before making the purchase.  According to WordPress eCommerce Plugins: WP eStore Review: Advances in Economics and Business (an international journal) has conducted studies into the likelihood of product reviews influencing purchase decisions.   Their findings point to reviews as an important part of the research process for customers.